Last updated: March 15, 2025

PetlyTag ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Service"). Please read this policy carefully.

1. Information We Collect

1.1 Account Information

When you create an account, we collect:

• Email address
• Password (stored securely, encrypted)
• Name (if provided)

1.2 Pet Information

To create and manage pet profiles linked to PetlyTag, we collect:

• Pet name, breed, age, and gender
• Pet photo(s)
• Address or location (optional)
• Microchip ID (optional)
• Bio or description
• Medical information (if you choose to add it)

1.3 Tag and QR Code Data

When a PetlyTag QR code is scanned (e.g., when someone finds your pet), we may collect:

• IP address of the scanner
• Date and time of the scan

1.4 "I Found This Pet" Submissions

When someone reports finding a lost pet via our form, we collect:

• Phone number (optional)
• Email address (optional)
• Message
• Location (optional)

This information is shared with the pet owner to help reunite them with their pet.

1.5 Device and Usage Information

We may automatically collect:

• Device type and operating system
• App version
• Push notification tokens (for Firebase Cloud Messaging)

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service
• Create and display pet profiles when QR codes are scanned
• Notify pet owners when someone reports finding their lost pet
• Send push notifications (e.g., found-pet alerts)
• Respond to your requests and support needs
• Detect and prevent fraud or abuse
• Comply with legal obligations

3. Data Sharing and Disclosure

We do not sell your personal information. We may share data only in these circumstances:

• Pet owners: When someone submits a "found pet" report, we share the finder's contact details with the pet owner.
• Public profiles: Pet profiles (name, photo, breed, etc.) are publicly viewable when a tag's QR code is scanned.
• Service providers: We may use third-party services (e.g., hosting, analytics, push notifications) that process data on our behalf under strict agreements.
• Legal requirements: We may disclose information if required by law or to protect our rights and safety.

4. Data Retention

We retain your data for as long as your account is active or as needed to provide the Service. You may request deletion of your account and associated data at any time by contacting us.

5. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

6. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data
• Object to or restrict certain processing
• Data portability
• Withdraw consent (where applicable)

To exercise these rights, please contact us using the details below.

7. Children's Privacy

Our Service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.

8. Third-Party Services

Our app may use:

• Firebase (Google): For push notifications and analytics. See Firebase Privacy.
• Google Play / Apple App Store: For app distribution. Their privacy policies apply to in-app purchases and store interactions.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Continued use of the Service after changes constitutes acceptance of the updated policy.

10. Contact Us